National Forest partnered with Mother New York and our own Steven Harrington to create the “Steven Harrington for Target” outdoor advertising campaign. We worked with Steven to design six oversized billboards that were installed at Downtown Los Angeles’s L.A. Live entertainment complex for the 53rd Annual GRAMMY Awards. The billboards illustrated a panoramic landscape of Los Angeles’s music, entertainment, and social culture. Our fun and unique cast of illustrated characters greeted GRAMMY attendees at the red carpet for the main event. The billboards also managed to make a cameo in David Hasselhoff’s music video for “A Real Good Feeling.”
Agency: Mother New York
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